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UX ResearchUI/UX DesignProduct Design
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Elite X — Social Esport Platform

A social esports platform where gamers connect, compete, and collaborate — tournaments, teams, chat, streaming, and wallet in one hub.

Elite X — Social Esport Platform cover
Client
CodeODS
Year
2024
Industry
Gaming / Esports
Location
—
ToolsFigmaAdobe Illustrator

The problem · 1/4

Designing a social esports platform presents unique challenges that blend the complexities of both gaming and social networking. The key challenges were:

  1. Unifying Multiple Experiences: Elite X needed to seamlessly integrate competitive gaming, community building, and social interaction into one cohesive platform. The challenge was to design an architecture that made these three pillars feel interconnected rather than fragmented.

  2. Building Trust in a Social Gaming Space: The esports community is passionate but also discerning. The platform needed to communicate security, fair play, and inclusivity from the very first interaction—establishing itself as a trustworthy space for gamers of all levels.

  3. Designing for Gamers of All Levels: Elite X aims to be inclusive, serving casual players and competitive esports enthusiasts alike. The UX needed to scale in complexity—simple enough for newcomers, deep enough for veterans.

  4. Fostering Community and Camaraderie: A platform is only as strong as its community. The design needed to actively encourage positive interaction, team building, and skill development—not just provide features.

  5. Standing Out in a Competitive Landscape: The esports and social platform market is crowded. The design needed a unique visual identity and a clear value proposition that would resonate with the gaming audience.

  6. Creating a Scalable Design System: As a platform concept, Elite X needed a component-based design system that could support future features, modes, and community tools without requiring a complete redesign.

Key features · 2/4

  1. Tournaments & match management

    Create and join tournaments with rules, prize pool, game-room details, and participant limits; confirm results and report disputes.

  2. Teams

    Create and join teams and manage team members.

  3. Chat rooms

    Direct and group messaging, including match-related rooms.

Key features (cont.) · 3/4

  1. Skill Development Resources

    Built-in resources for improvement, coaching, and learning—promoting growth and fair play for gamers at every level.

  2. Scalable Design System

    A component-based design system in Figma with reusable patterns—built to support future features, game titles, and community tools.

  3. Community Building Tools

    Features for creating and joining gaming communities, teams, and clans—fostering camaraderie and collaboration among gamers.

The result · 4/4

I designed a complete UI/UX prototype for Elite X using Figma, addressing every challenge:

  1. Design & User Experience:

    • Created a centralized hub architecture that brings together competitive gaming, community, and social features in one intuitive interface

    • Designed a secure, user-friendly onboarding experience that communicates trust and inclusivity

    • Implemented a clear visual hierarchy that guides users through the platform's core features

    • Used a modern, gaming-focused aesthetic that appeals to the esports audience while remaining professional and approachable

  2. Core Platform Features:

    • Competitive Gaming Hub: A space for tournaments, matchmaking, rankings, and competitive play

    • Community Building Tools: Features for creating and joining gaming communities, teams, and clans

    • Social Interaction: Profiles, messaging, friend systems, and social feeds tailored for gamers

    • Skill Development: Resources for improvement, coaching, and learning—promoting growth for all levels

  3. Inclusive & Engaging Design:

    • Designed for gamers of all levels—from casual players to competitive esports enthusiasts

    • Emphasized fair play, camaraderie, and skill development as core platform values

    • Created a welcoming visual language that avoids gatekeeping and promotes inclusivity

  4. Scalable Design System:

    • Built a component-based design system in Figma with consistent spacing, typography, and color

    • Created reusable patterns for profiles, match cards, community modules, and messaging

    • Designed with future expansion in mind—supporting new game titles, features, and community tools

  5. Tools & Process:

    • Figma: Primary design and prototyping tool

    • User Flows: Mapped the complete platform journey before design

    • Wireframes: Low-fidelity structure validation

    • Prototyping: Interactive Figma prototype demonstrating the complete experience

Video

Figma

Gallery

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